Branding

Wavix

Wavix is a lemonade brand inspired by summer, waves, and seasonal fruits. The craft nature of the lemonade is reflected in the casual, hand-drawn illustrations used throughout the branding, creating a laid-back and refreshing vibe.

The logo features a droplet that emphasizes the oceanic inspiration behind the brand, evoking the feeling of enjoying lemonade by the sea. This connection to summer and relaxation is further reinforced through the design of packaging, which has been thoughtfully developed to complement the overall identity. The result is a brand that captures the essence of summer and invites customers to take a taste of the beach with them.

2024
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